This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: • Socio-Psychological Tradition • Cybernetic Tradition • Semiotic Tradition • Socio-cultural Tradition • Rhetorical Tradition The Rhetorical Tradition • Rhetoric • Intentional • Strategic Functions of Rhetoric • Inform • Persuade • Celebrate Rhetorical Criticism Criticism : illuminates and evaluates products of human activity Rhetorical Criticism : critique of the products of strategic human efforts to persuade through the use of symbols Ethical Principles • The Golden Mean • The Categorical Imperative • Utilitarianism • Justice and the Veil of Ignorance Ethical Issues in Communication • Lying and Misrepresentation • Right to Privacy • Whistle blowing • Leaks...
View Full Document
- Spring '08
- Rhetoric, Communication Technology Communication Research, Rhetorical Criticism Criticism