Mass Media and Political Agenda

Mass Media and Political Agenda - Mass Media and Political...

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Unformatted text preview: Mass Media and Political Agenda 52) Policy agenda a. The policy agenda is “the list of subjects or problems to which government officials, and people outside of government closely associated with those officials, are paying some serious attention at any given time.” 53) news broadcasting of politics and a business a. 54) media event a. Events purposely staged for the media that nonetheless look spontaneous. In keeping with politics as theater, media events can be staged by individuals, groups, and government officials, especially presidents. 55) watchdog orientation of the press a. The watchdog function of the media helps to restrict politicians. When every new proposal is met with skepticism, regular constraints are placed on the scope of what government can do. The press is reformist-oriented. At the same time, once the media identifies a problem, they ask what the government is doing about it. Though skeptical of what politicians say and do, the media report on America’s social problems in a manner that encourages government to take on more and more tasks. 56) impact of broadcast media as “deliverer of information” 57) sound bite a. Short video clips of approximately 15 seconds, which are typically all that is shown from a politician’s speech or activities on the nightly television news. 58) Kennedy-Nixon debate a. First televised debate Kennedy won’t because he was charismatic and looked good on TV while Nixon was a horribly speaker and looked bad on TV. 59) impact of TV news a. It provides us with information almost instantaneously and has set the stage for leaders to take quick action affecting the scope of government. 60) “informed” society or “information” society a. Widespread access to information could be a great boon to democracy, yet this has not happened. The rise of the “information society” has not brought about the rise of the “informed society.” The media argues it gives the public what it wants. To make a profit it must appeal to the maximum number of people. People largely want their news to be entertaining and do not care to hear about complex political issues. Political Parties 61) first party system 1 a. America’s first and shortest-lived major party was the Federalist Party. During this time, most party leaders did not regard themselves as professional politicians. The Federalists were defeated by the Democratic-Republicans (also known as the Jeffersonians). The Democratic-Republican Party was a coalition of agrarian interests rather than industrialists who supported the Federalists....
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This note was uploaded on 04/27/2008 for the course GOV 310L taught by Professor Kieth during the Spring '07 term at University of Texas.

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Mass Media and Political Agenda - Mass Media and Political...

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