August 28, 2015 I N T E R N A T I O N A L B U S I N E S S 3 6 9 P R O F E S S O R M I C H A E L M C G I V E R N International Analysis of Nike Inc. By: Arianne Balisalisa 08 Fall
Table of Contents Business Profile of Nike Inc. History of Nike Where Nike Operates Stock exchange Identifier Description of services offered & where sold Swot Analysis of Nike Competition, Social, & Economic Factors Competition Demographics Organization Structure Entrance and exit Strategies Government Structure & Economic indicators Marketing, Operations, & Human Resources Marketing Strategies Pricing Strategies Global Operations & Supply Chain 10 Compensation & Appraisal System 10 Employee culture, employer relations, & practices 10 Global Finances Exchange Rates 11 Sources of Funds 12 Stock Performance 12 Accounting Practices 12 Financial Performance 13 References 14 2
SECTION 1: Business Profile of Nike Inc. Name, History (background), and ownership Nike is a publicly traded company. The company was founded in 1964 as Blue Ribbon Sports, which was a distributor for a Japanese shoemaker called Onitsuka Tiger. It officially became Nike Inc. in 1971. The company was founded with only 1,200 in its bank. Nike was created by Bill Bowerman; who is a track and field coach also Phil Knight who was a runner from Portland. One of the first employees named Jeff Johnson actually came up with the name Nike. The first Nike shoes were made in 1971; Bowerman came up with the idea when his wife and him were making waffles for breakfast one day. The waffle iron inspired the idea to put a ridged pattern on the soles of the shoes to help athletes grab running tracks. The famous Nike swoosh was designed by a Portland University Student, Carolyn Davidson. It was just worth $35 for the idea. (O'Reilly, 2014) Countries or countries where the business operates According to their financial statements, Nike operates sixteen distribution centers outside of the United States. They are located in many countries and regions such as Canada, Asia, Latin American countries, and Europe. Their branch offices and subsidiaries are located in Argentina, Australia, Austria, Belgium, Bermuda, Brazil, Canada, Chile, China, Costa Rica, Croatia, Cyprus, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Korea, Malaysia, Mexico, New Zealand, the Netherlands, Norway, Panama, the Philippines, Poland, Portugal, Russia, Singapore, Slovakia, Slovenia, South 3
Africa, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Turkey, the United Arab Emirates, the United Kingdom, Uruguay, and Vietnam. (Nike 10K, 2014) Stock Identifier and listing Nike’s identifier is NKE. The company is listed in the New York Stock exchange. The price of its stock is 112.81. Description of the products and services offered and where sold Products: Nike offers a wide range of athletic gear from running shoes, basketball, tennis, football, and so much more. They have been introducing so many innovative products throughout the years that help athletes everywhere. Not only do they sell shoes but they also sell clothing for activities. They are quite a well-known brand. Everywhere
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