e-commerce - 1 Chapter 1 Teaching Objectives Define...

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Chapter 1 Teaching Objectives Define e-commerce and describe how it differs from e-business. Identify and describe the unique features of e-commerce technology and discuss their business significance. Recognize and describe Web 2.0 applications. Describe the major types of e-commerce. Discuss the origins and growth of e-commerce. Explain the evolution of e-commerce from its early years to today. Identify the factors that will define the next five years of e-commerce. Describe the major themes underlying the study of e-commerce. Identify the major academic disciplines contributing to e-commerce. Key Terms e-commerce, p.10 e-business, p.11 information asymmetry, p.12 marketplace, p.14 ubiquity, p.14 marketspace, p.14 reach, p.14 universal standards, p.14 richness, p.15 interactivity, p.15 information density, p.16 personalization, p.17 customization, p.17 Web 2.0, p.18 Business-to-Consumer (B2C) e-commerce, p.20 Business-to-Business (B2B) e-commerce, p.20 Consumer-to-Consumer (C2C) e-commerce, p.21 Peer-to-Peer (P2P) e-commerce, p.21 mobile commerce (m-commerce), p.21 Internet, p.22 World Wide Web (Web), p.22 disintermediation, p.33 friction-free commerce, p.33 first mover, p.33 network effect, p.33 Brief Chapter Outline Opening Case: MySpace and Facebook: It’s All About You 1.1 E-commerce: The Revolution Is Just Beginning 1
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The First Thirty Seconds What Is E-commerce? The Difference between E-commerce and E-business Why Study E-commerce? Eight Unique Features of E-commerce Technology Web 2.0: Play My Version Types of E-commerce Growth of the Internet and the Web Origins and Growth of E-commerce Insight on Technology: Spider Webs, Bow Ties, Scale-Free Networks, and the Deep Web Technology and E-commerce in Perspective Potential Limitations on the Growth of B2C E-commerce 1.2 E-commerce: A Brief History E-commerce 1995-2000: Innovation Insight on Business: Dot-com Déjà Vu E-commerce 2001-2006: Consolidation E-commerce 2006-Present: Reinvention Assessing E-commerce: Successes, Surprises, and Failures Predictions for the Future: More Surprises 1.3 Understanding E-commerce: Organizing Themes Technology: Infrastructure Business: Basic Concepts Society: Taming the Juggernaut Insight on Society: Holding on to Your Privacy Online Academic Disciplines Concerned with E-commerce 1.4 Case Study: P2P Networks Rock, Music Industry Rolls. 1.5 Review Key Concepts Questions Projects Web Site Resources Figures Figure 1.1 The Difference between E-commerce and E-business, p.11 Figure 1.2 The Changing Trade-Off Between Richness and Reach, p.16 Figure 1.3 The Growth of the Internet, Measured by the Number of Internet Hosts with Domain Names, p.23 Figure 1.4 The Growth of Web Content as Measured by Pages Indexed by Google, p.24 Figure 1.5 The Growth of B2C E-commerce, p.25 Figure 1.6 The Growth of B2B E-commerce, p.28 2
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Figure 1.7 Growth Projections for Broadband Home Connections and Wireless Web Devices in the United States, p.31 Figure 1.8 Amounts Raised by Internet-Related Venture-Backed Firms, p.32 Figure 1.9 Share of Retail Online Sales by Type of Company, p. 39 Figure 1.10 The Internet and the Evolution of Corporate Computing, p.44
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  • Summer '16
  • World Wide Web, web sites, Peer-to-peer

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