JB HI-FI entry in the Nepal Market.docx - Running Head: JB...

Running Head: JB HI-FI ASIAN MARKET ENTRY 1
JB HI-FI entry in the Nepal Market
Student’s Name
Institution

JB Hi-Fi Asian Market Entry 2
Executive summary
In this paper, the specific focus of this paper will be based on the JB Hi-Fi company and its
venture in the Nepal market. This is due to the fact that Nepal comprises of prospective potential
of efficient assets and resources and energy thus being able to aid JB Hi-Fi in establishing its
business in an effective manner. Moreover, the country comprises of enough human resources
thus the company will require less expenses in recruiting. On the other hand, the country
comprises of low road density unlike other countries in Asia. Considering this about 60% of the
road networks are rural roads which tend to be difficult especially during adverse weather
conditions in some parts of the country. Another significant fact affecting is the political and
economic instability which creates inadequate plans. Due to inadequate infrastructure, and the
fact that the country is landlocked, the transportation cost has led to high cost which greatly
influences the competitive nature of the market. Such factors affect the country’s market in
expanding to global markets.

JB Hi-Fi Asian Market Entry 3
Table of Contents
Executive summary ......................................................................................................................... 2
Introduction ...................................................................................................................................... 3
Background of the company and that of the Nepal market ............................................................. 3
SWOT analysis ................................................................................................................................ 4
Additional analysis of the selected country ..................................................................................... 5
Competitive strategy analysis .......................................................................................................... 5
Market entry Analysis and recommendations on the preferred options .......................................... 6
Recommendations on production .................................................................................................... 6
International HRM issues ................................................................................................................ 7
Conclusion ....................................................................................................................................... 8
Reference ......................................................................................................................................... 9

JB Hi-Fi Asian Market Entry 4
Introduction
The major objective of this paper, is analyzing the market entry of Nepal in which JB Hi-Fi
Company is required to expand is market through establishment of retail electronic outlets in the
region. Thus the report highlights the present market situation so that the demand can be
overlooked of home electronic gadgets and evaluate its supply of the vital assets considering the
necessities of the company. Based on the country’s analysis, the report will specifically focus on
fundamental frameworks such as the SWOT analysis which will provide a holistic preview of the
present and prospective issues which will significantly aid in assessing the company’s trends.
Additionally, the SWOT analysis undertaken will take into account the strengths, weaknesses,
opportunities, and threats that influences JB Hi-Fi’s venture in the Nepal market. Generally, the
company was established in 1974 in the Australian market, and it has now become the greatest
provider of home entertainment such as laptops, TV, headphones, tablets, and iPads.
Consequently, the company has provided essential equipment which are helpful in enhancing the
Australian country’s economy. The major operation of the company is both New Zealand and
Australia. Although aside from this, the firm is projected to expand its business in Nepal through
identification of probable advantages and threats in order for the organization to acquire
maximum output.