Organizational Creativity

Organizational Creativity - Organizational Creativity What...

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Organizational Creativity 09/10/2007 10:35:00 What is it? Theory of how, why, and at what rate new ideas and technologies are spread o Innovators 2.5% Entrepreneurs, more likely to take risks, internal locus of control o Early adopters 13.5% Social leaders, popular o Early majority 34% Many informal social contacts o Late majority 34% Skeptical, traditional, deliberate o Laggards 16% Neighbors and friends are the main information sources, resistant to change Agents of Change Paul Revere Rosa Parks MLK Jr. Mahatma Gandhi Creativity vs. innovation Organizational Creativity Advertising agencies Hi-tech firms Google this…. Welcome women diversity increases creativity The individual lots of domain relevant knowledge and expertise enthusiastic people positivism increases creativity
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Bay area SF fantastic place to live increases creativity Mentorship intrinsic motivation increases creativity
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This note was uploaded on 04/28/2008 for the course ADV 316 taught by Professor Avni during the Fall '07 term at University of Texas at Austin.

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Organizational Creativity - Organizational Creativity What...

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