The Rise of the Creative Class

The Rise of the Creative Class - The Rise of the Creative...

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The Rise of the Creative Class 20/09/2007 10:27:00 Evolution of modern societies Agricultural society Industrial society Knowledge society Major U.S. economic sectors Manufacturing Services Creative o 50% of all wages and salaries o people that produce knowledge o non-routine work o 2 major components super creative core poets, artist, musicians,…. Creative professionals Legal, healthcare, architecture…. o 30% of the workforce o fastest growing sector o driven by human energy, not capitol o important factors how the workplace is organized cities we choose to live in which companies will thrive what we do with out leisure time family structure
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o values individuality hard work challenge stimulation goal setting achievement o workplace motivation requires more than money intrinsic rewards have to be related to creative content of work most important to the creative class ( Florida’s research)
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The Rise of the Creative Class - The Rise of the Creative...

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