MKT-435-Consumer-Behavior-Paper-2068802679 - Consumer...

  • University of Phoenix
  • MKT 435
  • Homework Help
  • OnlineTutor1
  • 5
  • 100% (3) 3 out of 3 people found this document helpful

This preview shows page 1 - 3 out of 5 pages.

Consumer Behavior PaperMKT/435Consumer Behavior PaperThe transformation of inputs from being an idea into outputs such as goods andservices, and their subsequent reach to the end user is facilitated by marketing. In thebusiness jargon, marketing is all about identifying and satiating the needs of the consumer.
To recognize these demands, there needs to be a structured approach involving analysis.Any product can become a success when the 4P’s of marketing namely price; product,promotion and place are properly used. In this paper, the consumer behavior’s relation tothe marketing is studied and described. A case of a writer’s acquisition decision and howthe 4P’s influenced the choice is detailed.The objective of marketing is to channel and build consumer behavior. The authorsof “Consumer Behavior Building Marketing Strategy” define consumer behavior as “theanalysis of the actions of individuals, sections, and organizations along with the stepsundertaken to select, guarantee, implement and discard goods, services, new ideas orunique experiences in order to satiate the demands and ensure positive effect that theseactivities may have on the consumer and society as such (Hawkins, 2007).” Consumerbehavior is a complex yet necessary aspect of marketing. Consumer behavior completes themarketing task. There are several strong influences like external presences like theconsumer culture, life at home, demography, and social status. The internal influences

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 5 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Summer
Professor
ginaowensricks
Tags
Marketing, Melissa, cheetos

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture