S08_class_04_CAS_blogs - MIS 301 IT in Business Spring 2008...

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MIS 301 IT in Business Spring 2008 Class #4 Elota Patton IROM Department McCombs School of Business
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Traditional Way to Develop a Business Model Plan Strategy Find Technology Fit Develop Competitive Advantage IS implementation should create significant organizational change consistent with business strategy 21 Century business innovation
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Changing World Old innovation model – requires a fairly stable world environment Plan competitive strategy Find technology to enable strategy New innovation model Explore new technologies Create new products and strategies inspired by new technologies http://nikeplus.nike.com/nikeplus/ Nike + iPod = Nike+
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What if Things Change? Traditional tools work well in a fairly stable environment How do you create “strategy” in a constantly changing environment?
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Fighting Fires in Corporate America When critical problems arise and the world changes, companies must change too
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Prepare Your Organization to Fight Fires - Karl Weick Smoke jumpers dropped into “easy- to-control” fire Fire danger high Radio smashed Fire exploded Men raced for their lives
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Making Sense of Disaster: What Happened at Mann Gulch? Fire fighters Didn’t see danger Didn’t know each other Lacked trust Strung out in a line Not communicating Saw fire differently Had to make identity-level change to stay safe
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What Leaders Need To Develop Resilient Groups Sense Making Improvisation Wisdom Respectful interaction Communication Did the firefighters practice these skills?
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“Drop Your Tools!” Identity Challenge at Mann Gulch They faced the basic, frightening feeling that their roles as firefighters [and their strategies] no longer worked.”
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S08_class_04_CAS_blogs - MIS 301 IT in Business Spring 2008...

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