S08_class_02_Ch1_blogs - MIS 301 IT in Business Spring 2008...

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Unformatted text preview: MIS 301 IT in Business Spring 2008 Class #2 Elota Patton IROM Department McCombs School of Business 05/07/09 05/07/09 NEW TO CLASS? READ the entire syllabus to orient yourself to the class content and rules REALLY! MAKE A FRIEND Get Day 1 lecture recap Business model Mental models Disruptive technology Viral videos Make TWO friends get better information, since mental models differ Chapter 1 Learning Objectives Know definition of MIS Understand class goals Recognize & use 5-part framework Know characteristics of information Understand relationship between information technology (IT) and information systems (IS) Prepare to enjoy (yes!) this class What Is MIS? MIS is the development and use of information systems (IS) that help businesses achieve their goals and objectives 3 Key Elements of MIS IS Components interact to produce information (via a computer-based information system) IS Development & Use You dont have to program or design databases, but you must help professionals to Specify system requirements Manage development projects Use Information Systems Achieving business goals & objectives people who deliver value are valued and rewarded What Business Professionals Need to Learn Sufficient knowledge to be informed and effective consumers of IT products and services Ability to think critically Ability to ask pertinent questions Ability to correctly interpret responses Ability to make wise decisions and manage effectively Dees Blog for Emerson Pharmaceuticals What is Emerson Pharmaceuticals? What is their business model? Who is Dee? What is a blog (web log)? What is UGC? What can a blog do for Emerson Pharmaceuticals? Blogs Will Change Your Business one of two readings for Jan 23 Bottom line: We must think differently about the world . Who Owns Information? IT Changes Info Sources & Ownership Old mainstream media model printed, edited, managed info Newspapers Magazines Television Radio New Internet model raw, eye-witness, personal data Email Viral marketing News groups News forums Individual postings Bottom line: We must think differently about the world ....
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S08_class_02_Ch1_blogs - MIS 301 IT in Business Spring 2008...

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