S08_class_1_intro - MIS 301 Introduction to MIS Fall 2007...

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MIS 301 Introduction to MIS Fall 2007 Class #1 Elota Patton IROM Department McCombs School of Business
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Learning Names Call me Elota or Ms. Patton (What’s your preference?) Make name tag Put your name on both sides in BIG PRINT Bring to class each day Fold  in half Elota Patton Elota Patton
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MIS 301 Class #1 Agenda Changing world of MIS and business Overview of MIS 301 Why take this class?
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Future IT Golden Age? “A Survey of the IT Industry,” Economist, May 10, 2003
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Car Disrupts Horse Economy
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Superbowl Promo Highlights Media Companies’ Desperation Napster Pirated music CD sales begin to drop Superbowl 2002 – 1M free songs on iTunes 2007 – CD sales decline another 19% Superbowl 2007 – 1M free songs on Amazon
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IT = Strategic Business Value It’s not about technology —it’s about INFORMATION Information impacts every business area IT adds efficiency & competitive advantage – life blood of success
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IT Changes Business Traditional marketing Broadcast media TV, radio, print advertising - marketing techniques exploiting social networks to exponentially increase brand awareness via processes similar to spread of an epidemic. Word-of-mouth delivered and enhanced online, viral marketing harnesses the network effect of the Internet http://en.wikipedia.org/wiki/Viral_marketing Honda Cog video (2-minute British TV commercial) Distributed peer-to-peer as email
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Internet Takes Honda Cog Video Viral
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10 Fastest-Growing Occupations U.S. Census Bureau, 2003 sep2003_B2_fastest growing occupations.gif   Over next 10 years, the biggest increase in employee  10 jobs through 2010.
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Freshmen statistics Top 2.6% of class 5,223 applications
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This note was uploaded on 04/27/2008 for the course MIS 301 taught by Professor Mccleod during the Spring '08 term at University of Texas at Austin.

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S08_class_1_intro - MIS 301 Introduction to MIS Fall 2007...

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