Chapter_4_Lecture_Outline - SOC 241:1 Professor J Garcia...

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SOC 241:1 Professor J. Garcia CHAPTER 4 LECTURE OUTLINE Attitudes and Behaviors o Attitudes Favorable or unfavorable evaluation reaction o Expressed attitudes hardly predict behaviors o Moral hypocrisy When morality and greed collide, greed wins usually o Behaviors and attitudes are subject to influence o Predicting Behavior Attitudes predict behaviors when the influence on what we say and do is minimal Explicit v. Implicit Attitudes Explicit – express Implicit – hide Implicit association test (IAT) uses reaction times to measure now quickly people associated concepts The Stroop Effect o Saying the color of the word when a different color is written Principle of Aggregation Theory of Planned Behavior Our attitudes become potent if we think about them Attitudes will predict our behavior o If “other influence” are minimized o If the attitude correspond very closely to the predicting behavior o FI the attitude is potent When Behavior Affects Attitudes o Stanford Prison Experiment Is prison brutality a product of evil prisoners and malicious guards? Disposition v. situation o Role: action expect of those who occupy a particular social position Enacting new roles becomes natural over time o The Psychology of Evil The Lucifer Effect The role of Authority o Saying Becomes Believing Foot-in-the-Door Low-Ball Technique Racial Attitudes Positive interracial behavior reduces racial prejudice Contact Theory o Under optimal conditions, contact between groups will result in reduced prejudice Equal status within the situation
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Common goal
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