PoliLecture02

PoliLecture02 - Public Opinion 1 Why study public opinion a It's hard to run the economy if the population is not happy 2 A two-way flow a

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Public Opinion 1) Why study public opinion? a. It’s hard to run the economy if the population is not happy. 2) A two-way flow a. Governments try to influence public opinion, democracies and dictatorships alike. 3) A definition a. Those opinions held by private individuals which governments find it prudent to heed. b. The politically relevant opinions held by ordinary citizens that they express openly. 4) What is false consciousness? a. The idea that people often do not accurately perceive the reality of their social and economic situations and contrary to their own interests adopt the views of the dominating group as their own. 5) The classic citizen a. Aware of environment and engaged in public matter. b. Open minded, willing to discuss things. i. Steps 1. People are content 2. People become involved 3. Policy change 4. Controversy 6) Factors to consider when thinking about public opinion a. Breadth- how widespread attitudes are on the issue b. Polarity- is it largely one sided or are people divided c. Intensity- how strongly do people feel d. Durability- is the issue likely to be long lasting or will it be over soon e. Distribution- who holds the opinion. 7)
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This note was uploaded on 04/27/2008 for the course POLI 100 taught by Professor Rabinowitz during the Fall '07 term at UNC.

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PoliLecture02 - Public Opinion 1 Why study public opinion a It's hard to run the economy if the population is not happy 2 A two-way flow a

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