mar3 - She finally shoes the Born Blonde I have actually...

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WRITING ASSIGNMENT 3 -10.5 39.5/50 Multiple Choice 1. B X (-1) A 2. E 3. C X (-1) B 4. E X (-1) A 5. D X (-1) B 6. B 7. A 8. B 9. D 10. E True/False 1. T 2. F 3. F X (-1) 4. T X (-1) 5. T 6. F 7. T 8. F 9. T 10. T X (-1) Fill In the Blank 1. Brand recognition X (-1) STIMULUS DISCRIMINATION 2. physiological 3. social 4. attitude 5. cognitive dissonance 6. government buyers 7. organizational X (-1) RESELLER 8. information search X (-1) INFLUENCERS 9. routine reorder – modified reorder X (-.5) CHANGE 10. make-buy decision Short Answer I observed women shopping for hair care products. CVS Pharmacy Louisa, VA A. The consumer that took the longest time was a women in her late twenties to early thirties. She was trying to decide which hair coloring product to buy. She went up and down the aisle three times examining the hair samples in the front of the boxes and choose three similar colors by three different Brands Clairol Herbal Essence, L’Oreal and Born Blonde. Her hair was a blonde with dark roots.
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Unformatted text preview: She finally shoes the Born Blonde. I have actually used that product and I believe she will be sorry because it generally makes the roots brassy. She did not interact at all with any other consumers, the store was very empty. B. The consumer that took the shortest time was an older lady in her sixties who went right for a particular box of hair coloring. She knew right where to go and just what she wanted to buy. She was very wuick about it. She picked up her hair product and continued her shopping in the store. C. I believe the typical shopping is women between the ages of thirty – sixty. If their hair is dyed they generally know what to buy. If their hair is already dyed but brassy or an unusual color they will take more time choosing their product. If there hair looks natural those consumers take the longest amount of time choosing their product....
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  • Spring '08
  • Lutz
  • Hairstyle, INFLUENCERS routine reorder, Born Blonde, CHANGE make-buy decision, cognitive dissonance government

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mar3 - She finally shoes the Born Blonde I have actually...

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