mar1 - 1 Written Assignment 1 Principles of Marketing MAR...

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1 Written Assignment 1 Principles of Marketing – MAR 3023 -4 46/50 1. Marketing seeks to discover the needs and wants of prospective customers and satisfy them. Essential to this process is the idea of exchange. To marketing professionals exchange refers to the: a. acquisition of something of value. b. place where people go to do business. c. process whereby a buyer and seller trade something of value. d. process of locating buyers and sellers. 2. Papa John’s pizza has 50 locations in one state. Which marketing mix element is this an example of? a. Price b. Place c. Promotion d. Product 3. The intended _____________ for “Sesame Street” is preschoolers learning language skills. a. Target market b. marketing mix c. Competitive advantage d. Distinctive competence
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2 Written Assignment 1 Principles of Marketing – MAR 3023 4. What environmental factors (uncontrollable variables) must an organization consider in designing its marketing program? a. Social Factors b. Technological Factors c. Competitive Factors d. Economic Factors e. All of the above should be considered 5. Many marketing issues are not specifically addressed by existing laws and regulations. Many organizations have developed codes of _____________ to assist managers. a. Conduct b. Management c. Ethics d. Marketing 6. Sam’s Club is a warehouse retailer that purchases merchandise to resell at lower prices for both business and personal use. Sam’s Club is an example of a(an): a. Retail buyer. b. Ultimate consumer. c. Organizational consumer. d. Organizational buyer.
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3 Written Assignment 1 Principles of Marketing – MAR 3023 7. Your neighbor is tired of conventional soft drinks, and wants something different. Coincidentally, a beverage distributor has begun distributing Country Time lemonade through the supermarket at a price comparable to that of soft drinks. Which of the following conditions needed for marketing to occur is described in this situation? X (-1) A a. two parties with unsatisfied needs b. a physical location for an exchange to take place c. time and place utility d. the creation of unrealized needs 8. Sarah saved up $12,500 to buy a new car. She found the perfect car, but it costs $21,000. Paying the difference with a bank loan, Sarah was able to take the car home that day. This is an example of: a. place utility. b. time utility. c. form utility. d. possession utility. 9. The individuals who use the goods and services purchased for a household are collectively referred to as: a. household buyers.
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4 Written Assignment 1 Principles of Marketing – MAR 3023 b. organizational buyers. c. ultimate consumers. d. family members. 10. Chocoholics Chunky Chocolate Brownie Base is the brand name for a mix designed for use in baking gourmet brownie desserts. The mixes are sold in 1- pound boxes for $9.99 plus postage. The products are only available through the mail. People learn about the product through word-of-mouth and through baking
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This note was uploaded on 04/28/2008 for the course MAR 3023 taught by Professor Lutz during the Spring '08 term at University of Florida.

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mar1 - 1 Written Assignment 1 Principles of Marketing MAR...

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