Mar4 - WRITING ASSIGNMENT 4-8 42/50 Multiple Choice 1 2 3 4 5 6 7 8 9 10 C A D X-1 E E X-1 D A A B B E B True/False 1 2 3 4 5 6 7 8 9 10 F T T X-1

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WRITING ASSIGNMENT 4 -8 42/50 Multiple Choice 1. C 2. A 3. D X (-1) E 4. E X (-1) D 5. A 6. A 7. B 8. B 9. E 10. B True/False 1. F 2. T 3. T X (-1) 4. T 5. T 6. F 7. F 8. T 9. T 10. F Fill In the Blank 1. Secondary, primary 2. probability 3. statistical inference 4. sample 5. primary data 6. government buyers X (-1) LINEAR TREND EXTRAPOLATION 7. demand X (-1) FOCUS GROUP 8. focus groups X (-1) PRIMARY DESCRIPTIVE 9. descriptive observation, external primary X (-1) EXTERNAL SECONDARY 10. secondary X (-1) DEPTH INTERVIEW Short Answer 1. Top down approach uses splitting rules. Buildup approach to forecast at the lowest level and higher level numbers could be obtained by rolling up the lower level numbers. 2. Step 1 – Define the problem, 2. Develop research plan, 3. Collect relevant information by specifying, 4. Develop findings 5. Take marketing actions 3. Research objectives are measurable goals that the decision maker seeks to achieve in solving a problem which leads to marketing actions suggested by the research. 4.
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This note was uploaded on 04/28/2008 for the course MAR 3023 taught by Professor Lutz during the Spring '08 term at University of Florida.

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Mar4 - WRITING ASSIGNMENT 4-8 42/50 Multiple Choice 1 2 3 4 5 6 7 8 9 10 C A D X-1 E E X-1 D A A B B E B True/False 1 2 3 4 5 6 7 8 9 10 F T T X-1

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