mar5 - 4 Personal Computers – business people educators...

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1 Written Assignment 1 Principles of Marketing – MAR 3023 Nyna C. Lyle -10 40/50 Multiple Choice 1. c 2. a 3. b 4. c X (-1) A 5. c X (-1) B 6. b 7. b X (-1) A 8. e X (-1) D 9. a 10. b True False 1. t 2. f 3. t X (-1) 4. t 5. f 6. t X (-1) 7. f 8. t X (-1) 9. t 10. t Fill In the Blank 1. Multi-segment X (-1) PRODUCT DIFFERENTIATION 2. Mass marketing, mass customization 3. Against other brands 4. against other brands X (-1) POSITIONING 5. self selection 6. indexing 7. heavy half 8. occasion-based X (-1) BENEFIT 9. Mass Concentration 10. points of difference Short Answer 1. 1. Shampoo – men, women, children 2. Dry Cleaners – business people, sports organizations, restaurant organizations 3. Bookstores – educators, students, avid readers
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Unformatted text preview: 4. Personal Computers – business people, educators, students 2. A. Head to Head : Verizon/T-Mobile and Coca-Cola/Pepsi b. X-box 360/ WII HDTV – Regular TV’s 3. Snacks to Choose From Sweet Sour 2 Written Assignment 1 Principles of Marketing – MAR 3023 Nyna C. Lyle Candy Cookies Cakes Brownies Lemon Drops, Sour Gummy Bears Both Sweet and Sour Sweet tarts Spree Salty Potato Chips Peanuts Spicy Hot sausages Doritos 4. A. Customer characteristics B. Customer characteristics C. Buying situation D. Customer characteristics...
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mar5 - 4 Personal Computers – business people educators...

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