mar2 - 1 Written Assignment 2 Principles of Marketing MAR...

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1 Written Assignment 2 Principles of Marketing – MAR 3023 Multiple Choice: -7 43/50 1. A 2. C X (-1) A 3. A X (-1) D 4. A X (-1) B 5. B X (-1) E 6. B 7. A 8. B 9. A 10.D True/False 1. T 2. F 3. T 4. T X (-1) 5. F 6. F
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2 Written Assignment 2 Principles of Marketing – MAR 3023 7. T 8. T 9. F 10.F Fill In the Blank 1. Multicultural Marketing X (-1) GEOGRAPHIC SEGMENTATION 2. Disposable Income 3. The economy X (-1) CONSUMERS WILLINGNESS AND ABILITY TO BUY 4. Ethics 5. The baby boomers 6. Technological 7. Regulations 8. Inflation, GDP 9. Micro-cultures 10.adapt to Short Answer 1. Regional marketing deals with developing marketing plans to reflect specific areas’ differences in taste preferences, perceived needs, or interest.
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3 Written Assignment 2 Principles of Marketing – MAR 3023 2. Advertisers have to develop campaigns that reflect the changing structure of the U.S. Households. Hallmark now has greeting cards specifically designed for blended families. 3. The Disposable income is the income the consumer has left to spend after
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mar2 - 1 Written Assignment 2 Principles of Marketing MAR...

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