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CNTK PERSONALIZATION IN DIGITAL MARKETING IN THEUK1
AbstractDigital marketing may be a sort of promotion that makes use of the web, as well as online stages,computerized media, and innovation, to advance administrations and items. For companies andmarketers, advanced showcasing has become unavoidable. Everything nowadays, from clothingto pharmaceuticals, is conveyed to our domestic in as if there were many clicks. Contentpromoting, social media promoting, look motor promoting, email promoting, and showpromoting are all cases of showcasing strategies. Influencer promoting, intuitively showcasing,chat bots, visual look, and so on are all illustrations of publicizing.2
Table of ContentsChapter 1: Introduction................................................................................................................51.1. Introduction.......................................................................................................................51.2 Background........................................................................................................................51.3 Research rationale.............................................................................................................71.4 Research aim and objectives.............................................................................................71.5 Research Questions...........................................................................................................71.6 Problem statement.............................................................................................................81.7 Summary............................................................................................................................81.8 Structure of the dissertation...............................................................................................8Chapter 2: Literature Review.......................................................................................................92.1 Introduction........................................................................................................................92.2 Concept of conceptual framework and AI personalisation..................................................92.3 Benefit of CNTK personalization in e-marketing in the UK...............................................112.4 Artificial intelligence-related challenges of online marketing.............................................122.5 Possible risk related to artificial intelligence.....................................................................122.6 Strategies to mitigate artificial intelligence risk related to online marketing.......................132.7 Theories and models........................................................................................................142.8 Conceptual framework.....................................................................................................142.9 Literature Gap..................................................................................................................142.10 Summary........................................................................................................................14Chapter 3: Methodology............................................................................................................153.1 Introduction......................................................................................................................153.2 Research Onion...............................................................................................................153.3 Research Philosophy.......................................................................................................153.4 Research Approach..........................................................................................................163.5 Research design..............................................................................................................163.6 Data source......................................................................................................................173.7 Data Analysis...................................................................................................................183.8 Ethical consideration........................................................................................................183.9 Summary..........................................................................................................................18References................................................................................................................................193
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Chapter 1: Introduction1.1. IntroductionThis section concentrates on the use of CNTK personalization in UK content marketing.Microsoft Cognitive Toolkit (CNTK) is a commercially viable software platform for dispersedsupervised learning. The goal of this study is to examine and determine the function of CNTK incommercial products also including content marketing and artificial intelligence, which mayhave made content marketing simpler in recent years. Consumers may utilise a deep learningframework to handle the understanding in large databases with this programme. The significanceof this research is effectively reducing the hazard of digital advertising as well as the cognitivedanger of AI in the CNTK sub-sequential manner. This chapter also contains the research's goal,goals, and challenges, which must be addressed before the investigation can begin. Theimportance of research is indeed mentioned at the conclusion of this chapter because it aided inthe discovery of essential aspects relating to the issue itself and its ramifications.1.2 BackgroundE-Commerce Personalisation is the hone of powerfully showing data, item proposals, and redoneoffers on eCommerce destinations based on earlier activities, browsing movement, buy history,socioeconomics, and other individual information. As per the views of Huang and Rust(2021),in this circumstance, CNTK's utilization of Manufactured Insights innovation is very useful inmaking an outwardly engaging, customized site for clients. Instep than lumping individuals intowide bunches, AI-based customization endeavours to form ideal client encounters in genuinetime, custom-made especially to that individual's necessities. As opined by Lowet al.

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