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Unformatted text preview: http://ejc.sagepub.com Communication European Journal of 2002; 17; 495 European Journal of Communication Baris Kilicbay and Muta Binark Veiling in Contemporary Turkey Consumer Culture, Islam and the Politics of Lifestyle: Fashion for http://ejc.sagepub.com/cgi/content/abstract/17/4/495 The online version of this article can be found at: Published by: http://www.sagepublications.com can be found at: European Journal of Communication Additional services and information for http://ejc.sagepub.com/cgi/alerts Email Alerts: http://ejc.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: 2002 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution. at BOGAZICI UNIV LIBRARY on February 16, 2008 http://ejc.sagepub.com Downloaded from Consumer Culture, Islam and the Politics of Lifestyle Fashion for Veiling in Contemporary Turkey j Bars Klbay and Mutlu Binark A B S T R A C T j This article traces the growth of the fashion for veiling which has grown in Turkey since the early 1990s, and discusses the representation of Muslim women in both the cultural and public spheres in the late 1980s. The practice of veiling has been chosen to explore how religious iconography is changing to reflect new patterns of consumption and pleasure, and the ways in which these changes are occurring. The authors focus on the shifting meanings of the practice of veiling due to the articulation of Islamic faith into consumption culture, as evidenced in advertising images and commentaries taken from Islamic womens magazines, and fashion catalogues of major Islamic clothing companies. The authors examine the problematic relationship of the fashion for veiling to two other established meanings of veiling: as a sign of adherence to the Islamic principle of covering the female body to conceal it from the male gaze, and as a sign of political Islam. j Key Words consumer culture, fashion, Islam, modernization, Turkey, veiling Introduction: the Turkish modernization project and the construction of a collective identity Since the late 1980s, Turkeys economic structure has been reformed in parallel with the integration process into the global market economy. The Bars Klbay and Mutlu Binark are research assistants at Gazi University, Faculty of Communication, Emek 06680 Ankara, Turkey. [email: bariskilicbay@ superonline.com] European Journal of Communication Copyright 2002 SAGE Publications (London, Thousand Oaks, CA and New Delhi), Vol 17(4): 495511. [02673231(200212)17:4;495511;028936] 495 2002 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution....
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This note was uploaded on 04/28/2008 for the course POLS 246 taught by Professor Caliskan during the Spring '08 term at Binghamton University.
- Spring '08