MKT 3343 Ch 18 In Process

MKT 3343 Ch 18 In Process - MKT 3343 - Chapter 18...

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MKT 3343 What is the promotional mix? The Promotional element consists of communication tools, including advertising, personal selling, sales promotion, public relations, and direct marketing. What is integrated marketing communications (IMC)? The concept of designing, marketing communications program that coordinate all promotional activities —the promotional mix—to provide a consistent message across all audiences is referred to as integrated marketing communications (IMC). What is communication? Communication is the process of conveying a message to others and requires six elements: a source, a message, a channel of communication, a receiver, and the processes of encoding and decoding. What are the six elements of the communication process? Explain each. 1. SOURCE 2. MESSAGE 3. CHANNEL OF COMMUNICATION 4. RECEIVER 5. ENCODING 6. DECODING Differentiate encoding and decoding. Encoding
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MKT 3343 Ch 18 In Process - MKT 3343 - Chapter 18...

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