Review Sheet for Comprehensive Final

Review Sheet for Comprehensive Final - Review Sheet for...

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Review Sheet for Comprehensive Final Study the following from a textbook-stated definitional perspective. 1. Marketing 2. Marketing Mix 3. Target Market 4. Marketing Orientation 5. Relationship Marketing 6. Strategic Marketing Process 7. SWOT Analysis 8. Environmental Scanning 9. Consumer Buying Decision Process and the definition of and reason behind and consumer behavior taken in each and every step in that process 10. Tariffs 11. Quotas 12. Subsidy 13. Value-added Tax 14. The Marketing Concept 15. Data Mining 16. Foreign Exchange 17. Countertrade 18. Exporting 19. Facilitating 20. Marketing Research 21. Market segmentation 22. Definition and description of marketing segmentation strategies: demographic, educational, geographic, psychographic and product use. 23. Product positioning 24. Various types of markets: industrial, consumer, reseller, government and producer 25. Definition of and differences between services marketing and goods marketing 26. Gap analysis 27. Consumer profile analysis 28. Customer contact audit
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This note was uploaded on 04/28/2008 for the course MKT 3343 taught by Professor Murdock during the Spring '08 term at Texas State.

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Review Sheet for Comprehensive Final - Review Sheet for...

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