MKT 3343 Ch 20 In Process

MKT 3343 Ch 20 In Process - MKT 3343 Chapter 20 Personal...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
MKT 3343 – Chapter 20 – Personal Selling and Sales Management What is meant by the term personal selling? Face to face, always one on one, and because of this, it is the most expensive per person. What does plan, implement and control (three interrelated functions) mean as related to the sales plan – the responsibility of a sales manager? ? What major ‘activities’ are involved in the planning, implementation and control responsibilities of a sales manager? What federal agency publishes reports on how many people are employed in sales positions in the U.S.? US Bureau of Labor Statistics Why is selling considered a stepping-stone to a top management career track? In what four ways does the role of personal selling serve in an organization’s marketing effort? Discuss the meaning of the term ‘relationship selling.’ What are the two main types of sales jobs? Define and differentiate each type. Order Getter: finds clients. Order Taker: clients come to them. Differentiate inside order takers and outside order takers.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/28/2008 for the course MKT 3343 taught by Professor Murdock during the Spring '08 term at Texas State.

Page1 / 3

MKT 3343 Ch 20 In Process - MKT 3343 Chapter 20 Personal...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online