psych exam 2 review

psych exam 2 review - EXAM 2 STUDY GUIDE Terms: Sleeper...

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EXAM 2 STUDY GUIDE Terms : Sleeper Effect – A delayed impact of a message that occurs when an initially discounted message becomes effective, as we remember the message but forget the reason for discounting it . (ex: info from non-credible source, but later we just remember the message) Group think – The mode of thinking that persons engage in when concurrence- seeking becomes so dominant in a cohesive in-group that it tends to override realistic appraisal of alternative courses of action. Risky shift – groups decisions tend to be riskier than individual’s decisions, or after discussing a decision w/ a group, individuals will shift their decisions to riskier ones -> not always towards riskier… if initial choice was a low risk, group discussion caused even lower risk taking Group polarization – Group-produced enhancement of members’ preexisting tendencies; a strengthening of the members’ average tendency, not a split within the group Social loafing – The tendency for ppl to exert less effort when they pool their efforts toward a common goal than when they are individually accountable (ex: Emotional appeals – appeal to emotions for persuasion -> can be good or bad emotions (guilt, insecurity) Fear tactics – scaring ppl into doing what you want them to do (ex: insecurity or anxiety-driven ads) Distancing behaviors – disowning the behavior (“it’s not the real me”) Deindividuation – a loss of selfhood (sports fans, costumes) Subtyping – separate a person out of the group and the stereotype remains intact (exception) Eichmann’s Fallacy – Nazi officer responsible for filling the death camps was a quiet ordinary man only “following orders” – not the personification of evil Barnum Effect – ppl’s willingness to believe that something trivial about them is a significant clue to their personality – vague and ambiguous definitions in personality test Induced compliance paradigm – subjects “induced” to do something against their attitudes typically change their attitudes to be consistent with the action Tajfel’s minimal groups paradigm – assigned subjects to be in minimal groups (just hardly exist) based on meaningless criteria Milgram’s Teacher-Learner Paradigm – teacher’s ordered to administer shocks Implicit prejudice – the automatic associations that ppl have between social groups and evaluation Taxonomies : Maslow’s hierarchy of needs : o Self-actualization - Ads imply that product can help you achieve all your goals o Status & self-esteem
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- Ex: BMW ads- powerful, unique, inspiring o Love & belonging - o Safety & security - Ex: Michelin Kelman’s 3 stages of social influence : Stage 1 – Compliance - Influence is coercive
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This note was uploaded on 04/29/2008 for the course PSYCH 321 taught by Professor Kilianski during the Fall '08 term at Rutgers.

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psych exam 2 review - EXAM 2 STUDY GUIDE Terms: Sleeper...

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