LEADING STRATEGIC CHANGE THROUGH CREATIVITY ANDINNOVATION: CASE STUDY- ROLLS ROYCE
2LEADING STRATEGIC CHANGE THROUGH CREATIVITY AND INNOVATION: CASE STUDY- ROLLS ROYCETable of ContentsPart A.................................................................................................................................3Task 1-Strategy Report......................................................................................................3a) Rolls Royce’s operating environment & strategic analysis........................................3b) Strategic change management plan..........................................................................6Task 2- Launch Materials...................................................................................................9PPT.................................................................................................................................9Part B...............................................................................................................................16Task 3-Reflection..........................................................................................................16Reference List..................................................................................................................18Appendices......................................................................................................................21
3LEADING STRATEGIC CHANGE THROUGH CREATIVITY AND INNOVATION: CASE STUDY- ROLLS ROYCEPart ATask 1-Strategy ReportIntroductionWithin this given piece of paper, strategic analysis of an organization through a changemanagement has been employed. In that context, case study of Rolls Royce Companyhas been chosen. Through the case study of Rolls Royce Company, it has been foundthat the company has been struggling with their leadership as well as communicationstrategies. Therefore, it became the heartily duty of the Transformation & ComplianceLead of the company to bring a change in that context. This report has been providedwith the company’s change management strategy.a) Rolls Royce’s operating environment & strategic analysisOperating Environment AnalysisPESTEL AnalysisPolitical FactorsAfter The Brexit referendum decision, the organization faced a variety of issues,including increased expenses, decreased revenues, and a decrease in economicgrowth. Another aspect of Rolls Royce's operation is associated with the governmentand airplanes (Wang, & McGinley, 2021). It equips the army with a wide range ofcontemporary automotive engines. Because of campaigning and condemnation fromcertain US/EU governments, the firm is compelled to alter its tactics in line with thegovernment in power. Rolls Royce advantages from the competence of working witheither the military or aviation defense. It seems to have a foothold and hence has theability to impact political developments in its favor.Economic Factors
4LEADING STRATEGIC CHANGE THROUGH CREATIVITY AND INNOVATION: CASE STUDY- ROLLS ROYCESince Rolls Royce conducts activities in numerous countries, financial sustainability iscrucial in that field. A crisis, including one which affected the United Kingdom between2008 and 2009, might reduce Rolls Royce's revenues. Output outweighs marketpotential, due to increased inventory costs; yet, this is something to be assumed despitethe complexity of supply and its reliance on seasonality. Timeframes of sales volumeowing to several car consumers may be defined by time spans of either nil or lowrevenues.Social FactorsRolls Royce is such a well known company for its exquisite automobiles everywhere inthe world. These vehicles are pieces of art along with social status symbols. Possessinga Rolls Royce indicates a lot and is thus seen to have a huge societal influence.
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Term
Winter
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professor_unknown
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Rollsstrategic Royce
