3121 FINAL linkage between wk 2 and wk 11wk 11: matrix measuring mkting performance especially financial contextwe have to consider shareholder value, return …. Financial status the linkage between marketing and accounting. how? What we should concern?
Q1: weakest area
What is the problem, how to improve it,
Q2: Choose your topic
(come out of the readings!!!!!)
Industry analysis, competitor, customer, internal, targeting and positioning, strategies and tactics.
Must be different to Q1.
Must do the readings
Q3&4 come from anywhere from lec 1 – 11
Q5: like job interview, what will you do with this scenario.
1.
A seat belt company, seat belt, social media, seat belt to Toyota
-
B2B situation, how to promote is the different from B2C
2.
An owner of coffee shop, assess the place.
You've reached the end of your free preview.
Want to read all 3 pages?
- One '15
- JaneCaroll
- Marketing, financial status, weakest area, Assignment weakest area
