3121 FINAL - 3121 FINAL linkage between wk 2 and wk 11 wk 11 matrix measuring mkting performance especially financial context we have to consider

3121 FINAL - 3121 FINAL linkage between wk 2 and wk 11 wk...

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3121 FINAL linkage between wk 2 and wk 11wk 11: matrix measuring mkting performance especially financial contextwe have to consider shareholder value, return …. Financial status the linkage between marketing and accounting. how? What we should concern? Q1: weakest area What is the problem, how to improve it, Q2: Choose your topic (come out of the readings!!!!!) Industry analysis, competitor, customer, internal, targeting and positioning, strategies and tactics. Must be different to Q1. Must do the readings Q3&4 come from anywhere from lec 1 – 11 Q5: like job interview, what will you do with this scenario. 1. A seat belt company, seat belt, social media, seat belt to Toyota - B2B situation, how to promote is the different from B2C 2. An owner of coffee shop, assess the place.
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  • One '15
  • JaneCaroll
  • Marketing, financial status, weakest area, Assignment weakest area

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