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3121 FINAL linkage between wk 2 and wk 11wk 11: matrix measuring mkting performance especially financial contextwe have to consider shareholder value, return …. Financial status the linkage between marketing and accounting. how? What we should concern?Q1: weakest area What is the problem, how to improve it, Q2: Choose your topic (come out of the readings!!!!!)Industry analysis, competitor, customer, internal, targeting and positioning, strategies and tactics.Must be different to Q1. Must do the readingsQ3&4 come from anywhere from lec 1 – 11Q5: like job interview, what will you do with this scenario.1.A seat belt company, seat belt, social media, seat belt to Toyota -B2B situation, how to promote is the different from B2C2.An owner of coffee shop, assess the place.
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Marketing, financial status, weakest area, Assignment weakest area