Chap004 - Chapter 04 Ethical and Social Responsibility in Marketing Chapter 04 Ethical and Social Responsibility in Marketing Multiple Choice Questions

Chap004 - Chapter 04 Ethical and Social Responsibility in...

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Chapter 04 - Ethical and Social Responsibility in MarketingChapter 04Ethical and Social Responsibility in MarketingMultiple Choice Questions1. The Consumer Awareness and Education Department was established within Anheuser-Busch to A. counteract negative publicity while promoting the positive aspects of moderate beer consumption.B. encourage recycling of both aluminum cans and glass bottles not only by ultimate consumers but by suppliers as well.C. educate employees about the importance of serving as role models for their firm by drinking responsibly themselves.D. promote responsible drinking and deter underage drinking and alcohol abuse.E. promote Anheuser-Busch as more socially responsible than its competitors, to promote brand loyalty.2. The Family Talk About Drinkingguidebook developed by Anheuser-Busch to help parents address the topic of underage drinking is an example of 3. The Family Talk About Drinkingguidebook developed by Anheuser-Busch serves as a guideline on how to act responsibly when faced with a moral dilemma such as underage drinking and is an example of 4-1
Chapter 04 - Ethical and Social Responsibility in Marketing4. Anheuser-Busch's commitment to saving the environment indicates that it would act in accordance with __________, the view that an organization should discover and satisfy the needs of its consumers in a way that provides for society's well-being. 5. By preserving the natural environment Anheuser-Busch is appealing to the environmentalists; by its alcohol awareness initiatives it is appealing to people who drink beerand protecting children from thinking drinking beer would make them cool. Anheuser-Busch is exhibiting which of the following? 6. Anheuser-Busch acts on what it views as an ethical obligation to its customers and the general public with its 7. Ethics refers to the

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