Responsorial - Berger

Responsorial - Berger - Austin Varner ENG 105 6:00 8:00PM...

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Austin Varner ENG 105 6:00 - 8:00PM April 28, 2008 Ads, Fads, and Consumer Culture Responsorial 1. Specifically, which primary points do you both understand and agree or disagree with? I definitely agree with Arthur Berger when he writes that every person can be placed into some sort of category. However, I do not believe that the categories in which he states are the only ones. There are hundreds of different categories. In chapter seven of his book, Berger writes about Roper Starch Worldwide and how they claim that they have identified basic values that are universal in nature. He says that Roper Starch released a study titled, “Global Consumer Hot Buttons,” that claims that there are six basic categories of consumers in all countries. These six categories being: the strivers, devouts, altruists, intimates, fun seekers, and the creatives. I do not believe that every person in the world falls into one of these six categories. They have to be very, very broad in order for this to be. Also, what if a person has characteristics of two of these groups, or even multiple groups? I do not agree with this statement. There was, however, a statement that Berger made that I one hundred percent agreed with. He suggested in chapter two that in our culture, we do not often think about what we have, but rather we only concern ourselves with what we do not have. He says this is in part due to the fact that
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This note was uploaded on 04/28/2008 for the course ENG 105 taught by Professor Hodson during the Spring '06 term at Cal Poly Pomona.

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Responsorial - Berger - Austin Varner ENG 105 6:00 8:00PM...

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