Carnival Cruise Lines - 1 Running head CARNIVAL CRUISE...

This preview shows page 1 - 4 out of 7 pages.

1 Running head: CARNIVAL CRUISE LINES Carnival Cruise Lines Student’s Name Institution
Image of page 1

Subscribe to view the full document.

2 CARNIVAL CRUISE LINES Carnival cruise lines Introduction Carnival Cruise Lines is a sea travel company. It offers leisure travel to some of the prominent tourist destinations in the world. It is one of the largest cruise ship companies in the world. One of the ways that the company is using to attract more customers is planning for short distances. Since they are short, the cost is also low and so a large number can afford. However, the company is facing challenges in doing the business. Some of the challenges that it is facing include the threat of terrorism and rising cost of doing business. Threat of terrorism The threat of terrorism in every part of the world is now very real. Previously it was thought that only governments have the role of protecting the people against terrorism. However, the impact that it has on business makes the role of all. That because it hurts businesses whenever it happens. One of the impacts that it has on cruise business are the travel advisory. When there is intelligence of a terrorist attack, the cruise business suffers counselling of tickets by those who have bookings. Additionally, the buying of tickets slows whenever there is such an advisory. Another impact is that terrorism increases the cost of doing business especially the cruise lines (Bowen,Fidgeon& Page, 2014). Being a tourism sector, it is more vulnerable to terrorist attacks. Therefore, running safely require investing in security measures that will empty such a threat. They include addition of surveillance in the cruise ships and hiring of security personnel. Marketing strategy
Image of page 2
3 CARNIVAL CRUISE LINES The Fun Ship is the strategy adopted by Carnival to market their services. It is a way of persuading potential customers what actually happens in the ships during the voyage. Some of the activities that are available on board include both those meant for adults only and those that take care of all ages. That makes it convenient for those who wish to bring their children along.
Image of page 3

Subscribe to view the full document.

Image of page 4
  • Summer '16
  • Dr. Willy
  • Carnival Cruise Lines, Cruise ship

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern