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Unformatted text preview: Exam 2 Study Guide PSYCH 350 Spring 2008 I Overall 1. There will be 50 multiple-choice questions on the exam. 2. Overall, the test will be about 60% from material covered both in lecture and book, 20% from material only covered in the book, and 20% from material only covered in lecture. 3. Know all bold words from the text and lecture and be able to apply them. Many of the questions on the test do not ask for specific definitions of concepts, but instead require you to recognize examples of the concept. 4. Be familiar with the movies that we watched in class. II Attitudes (Chapter 6-7) 1. What are attitudes? What are the 3 parts of attitudes? • Attitudes: An individual’s evaluation of a target along a good-bad dimension • Attitudes can rely on all or one of these 3 parts: • Affective- feelings • Behavioral- prior action of intention to act • Cognitive- knowledge of thoughts 2. What are ambivalent, implicit and explicit attitudes and how do they relate to behavior? • Ambivalent Attitudes: o Evaluations of targets that include both (+) and (-) elements Can lead to variable behavior depending on the situation Chocolate cake • Implicit Attitudes: o Automatic evaluative responses to a target, which may occur without awareness Subconscious immediate reactions • Explicit Attitudes: o Consciously reported Greatly determines behavior 3. Be familiar with self-report measures and their strengths and weaknesses. • Self Reports: Lickert Scale, Thurston Scale, Semantic Differential Scale, Opinion Surveys o Pros: Easy to construct Clear and simple to answer o Cons: Assumes that people know their attitudes Ambivalent attitudes pose a problem Socially desirable responding: When participants give answers that portray them in a positive light – Bogus Pipeline Cant measure implicit attitudes 4. Be familiar with nonverbal measures of attitudes, especially the IAT and its strengths and weaknesses. • Nonverbal Measures o Behavioral Measures: Rely on someone’s overt behavior to infer attitudes (ex: how close you sit next to outgroup member) o Physiological Measures: Assess physiological responses to attitude object (ex: heart rate facial EMG, GSR) o Implicit Measures Implicit Association Test (IAT): compare reaction times to see if association is positive or negative • Pros: o Cant easily distort answers o Has been shown to predict nonverbal behaviors • Cons: o Doesn’t relate to explicit attitudes o With time and motivation, we can override implicit attitudes 5. How do attitudes form? Know and be able to recognize examples of affective sources (evaluative conditioning, mere exposure effect), cognitive sources, and behavioral sources of attitudes....
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This test prep was uploaded on 04/07/2008 for the course PSYCH 350 taught by Professor Truelove during the Spring '07 term at Washington State University .
- Spring '07
- Social Psychology