Social Media Branding - 1 SOCIAL MEDIA BRANDING Social...

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SOCIAL MEDIA BRANDING 1 Social Media Branding Personal vs Professional Andrew Yount The University of Memphis Business Communications Professor Lawhead March 9 th , 2016
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Abstract This paper will discuss strategies to brand who you are on social media. I will discuss social media must-dos and social media branding strategies for the two spheres of social media activity, Personal and Professional. “It helps to look at the two spheres of social media activity, personal and professional, against the target audience, private and public.” (Dutta, 2013) I will also provide demographics on the users of different social media platforms, to aid in the reader’s platform selection. The reader’s platform selection is dependent on the reader’s social media goals, which revolve around the two spheres of personal and professional branding.
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Social Media Branding Personal vs Professional Social media is now one of the largest forms of communication connecting the world. The world of social media is a place where everyone can connect with the people that they love and want to remain close with. Social media is also a place where one can share who they are with recruiters. Recruiters use social media platforms to determine more truth about the values and personality of potential employees. Social media is not only important for individuals searching for jobs, but also for individuals looking to develop a professional network of people that they can tap into later in life for promotions or better jobs. Throughout this paper I will discuss social media branding strategies for the two spheres of social media activity, Personal and Professional. “It helps to look at the two spheres of social media activity, personal and professional, against the target audience, private and public.” (Dutta, 2010) There are several social media must dos to begin your branding process. First, you must determine the type of image you want to portray to potential employers and/or work colleagues before you create social media platforms. This is important, because you want your values and character to be consistent with the image you are portraying on your social media. This way you do not seem hypocritical or controversial with your beliefs.
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