Advertising - Advertising 7:55:00 AM N.C Ayers(sp said you...

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Advertising 14:55 N.C Ayers (sp?) said you can judge a company by looking at its advertising WHAT IS ADVERTISING? Smoking is an example of the success of advertising Public Relations is more broad than advertising Advertising is more focused on selling a companies product than it is about the  image of that company Originally, advertising was to inform the customer about product (and not  entertainment, like today) ADVERTISING, UNLIKE PR, IS USUALLY PAID FOR. IT IDENTIFIES THE  SELLER AND IT TRIES TO REACH OUT TO THE MOST CONSUMERS  POSSIBLE. Newspapers have regional or zoning editions help to market to certain  geographical locations. Advertising seeks to inform (what the product is, and make a person want to buy  it) and persuade THE CREATIVE REVOLUTION was founded by *Bill Burnback* (sp?), who is the 
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This note was uploaded on 04/07/2008 for the course JCM 200 taught by Professor Landesburg during the Spring '08 term at Elon.

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