Advertising 14:55 N.C Ayers (sp?) said you can judge a company by looking at its advertising WHAT IS ADVERTISING? Smoking is an example of the success of advertising Public Relations is more broad than advertising Advertising is more focused on selling a companies product than it is about the image of that company Originally, advertising was to inform the customer about product (and not entertainment, like today) ADVERTISING, UNLIKE PR, IS USUALLY PAID FOR. IT IDENTIFIES THE SELLER AND IT TRIES TO REACH OUT TO THE MOST CONSUMERS POSSIBLE. Newspapers have regional or zoning editions help to market to certain geographical locations. Advertising seeks to inform (what the product is, and make a person want to buy it) and persuade THE CREATIVE REVOLUTION was founded by *Bill Burnback* (sp?), who is the
This is the end of the preview. Sign up
access the rest of the document.
This note was uploaded on 04/07/2008 for the course JCM 200 taught by Professor Landesburg during the Spring '08 term at Elon.