Lebanese American University (1)

Lebanese American University (1) - Lebanese American...

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Lebanese American University EMBA Program Shopper Marketing (MKT 781) Fantasia Chips Shopper Marketing Plan Sarmad Al Amine – Hussein Hammoud Summer 2016
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Executive Summary Chips market is Lebanon has a wide variety of products between domestic and international brands Among the local brands we mainly have Fantasia chips Master chips, and Dolsi as market dominators (bags) Fantasia chips recently has changed their marketing policy by decreasing the quantity per bag and increasing the price at first, then readjusted the only the price. The following presentation is mainly to improve Fantasia shopping experience and selling power
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Outline Situation Analysis Competitor Landscape Shopper’s Understanding 5 W’s Purchase Journey Retailer’s Understanding Shopper – based design pyramid Action Plan in a Box
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Situation Analysis Established in 2002 Manufactured and distributed by Malco Manufacturing &Distribution Co. SAL 2 products: Fantasia and Hulla Hoops 4 lines: Extruded, Pellet, Tortilla, Natural Have a live simulation booth at Kidz Mondo https:// youtu.be/u1EkB9bER7Y / Recently their market share has been declining due to a change in their
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  • Spring '15
  • Marketing, Fantasia, fantasia chips, Master chips

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