mis207.docx - 2 Customer relationship management CRM is a...

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Customer relationship management (CRM) is a tool that serves as a hub for client data, an
assignment and schedule manager and a supporter for your sales and marketing strategy. It's more
difficult for your sales and marketing teams to pro their deals when they have to physically do each task.
Monotonous errands are exhausting and inefficient. CRMs are specifically designed to address this issue.
CRMs improve their ability to handle complicated business requirements as the market's demands
change.
CRM can help in various ways
 Data collection has been improved and is now standardized.
 A customer relationship management system (CRM) can help you grow your business. Having
quick access to information allows your outreach team to perform better.
 Ongoing Information. Traditional CRM programs, for the most part, need regular equipment and
programming redesigns.
 Using a CRM gives you extra options for increasing efficiency by using center innovations on
multiple web-connected stages.