100%(16)16 out of 16 people found this document helpful
This preview shows page 1 - 3 out of 5 pages.
1.You are considering purchasing a personal computer. What factors would affect your price sensitivity in making the decision? How would those same factors affect the price sensitivity of some personal computer buyers differently?2.What can a company do to decrease its customer’s price sensitivity? Would all of the customers be likely to react in the same way?3. Many local rental car agencies rent late model cars at substantially lower prices than national companies such as Hertz or Avis. Despite their higher prices, the national companies still retain most of the market. Explain why most renters patronize the national car rental companies despite their higher prices. How have the national companies encouraged this price insensitivity?