CAS 100C.004 Chapter 6 7 14 (Lesson 4) Notes - CAS 100C.004...

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CAS 100C.004– Lesson 4 Notes: Supporting Material and Public Persuasion Chapter 6 Notes: Choosing a Topic and Developing a Strategy 1. Topic - The subject area of the speech. 2. Strategic Plan - An identification of the objectives to be sought in a speech and the means for achieving them. 3. Purpose - The outcome the speaker wishes to achieve; the response desired from the audience. 4. Perspective - The point of view from which one approaches a topic. 5. Agenda Setting - Causing listeners to be aware of and to think about a topic that previously had escaped their attention. 6. Conversion - The replacement of one set of beliefs by another that is inconsistent with the first. 7. General Purpose Statement - Statement of the overall goal of the speech: providing new information or perspective, agenda setting, creating positive or negative feeling, strengthening commitment, weakening commitment, conversion, or inducing a specific action. 8. Specific Purpose Statement - Statement of the particular outcome sought from the audience; a more specific version of a general purpose. 9. Thesis - The central idea or claim made by the speech, usually stated in a single sentence. 10. Issue - A question raised by the thesis statement that must be addressed in order for the thesis itself to be addressed effectively. Chapter 7 Notes – Researching the Speech 1. Research - The process of looking for and discovering supporting materials for the speech. 2. Analysis - Exploration of a speech topic to determine which subordinate topics must be covered. 3. Common Knowledge - The beliefs and values that members of a society or culture generally share. 4. Presumption - The assumption that a statement or claim is true until shown otherwise.
5. Document - Primary source that can establish a claim directly, without opinion or speculation. 6. Statistics - Numbers recording the extent of something or the frequency with which it occurs. 7. Testimony - Information or an opinion expressed by someone other than the speaker. 8. Closed Questioned - A question with a finite number of choices from which the respondent must pick. 9. Open Ended Question - A question that does not restrict the range of possible responses. 10. Follow Up Question - A question that explores the implications of a previous response. 11. Plagiarism - Using someone else’s words or ideas as though they were your own. 12. Speech Material File - A file of clippings, quotations, ideas, and other gleanings on a variety of subjects that may be used as supporting materials. Chapter 14 Notes – Persuading 1. Hostile Audience - An audience that is strongly committed in opposition to the views of the speaker. 2. Conversion - Abandoning one belief or value and replacing it with another. 3. Target Audience - Within a larger audience, those individuals whom a speaker especially wants to address, usually people whose response will determine whether the speech succeeds.

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