positioningofpepsiandcocacola-150630171627-lva1-app6892 - PRESENTERS ANAM SHAHID INTRODUCTION Started in 1886 in Atlanta by pharmacist named Dr John S

positioningofpepsiandcocacola-150630171627-lva1-app6892 -...

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PRESENTERS : ANAM SHAHID
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INTRODUCTION Started in 1886 in Atlanta by pharmacist named Dr. John S. Pemberton. served at Jacobs’ Pharmacy. Company accountant, Frank Robinson, names the drink “Coca Cola,” and thinking the two Cs would look well in advertising, The first newspaper ad appears announcing Coca Cola as a “Delicious and Refreshing Beverage.” In 1887, the first marketing efforts in Coca Cola history were executed through coupons promoting free samples of the beverage.
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John Pemberton registers his “Coca Cola Syrup and Extract” label as a copyright with the U.S. Patent Office. Fast forward to the 1970s when Coca Cola’s advertising started to reflect a brand connected with fun, friends and good times. 1971 Hilltop Singers performing “I’d Like to Buy the World a Coke”, or the 1979 “Have a Coke and a Smile” commercial featuring a young fan giving a bottle of coca cola The 1980s memorable slogans as “Coke is It!”,
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  • Fall '16
  • satish kv
  • Marketing, Pepsi Cola, Open Happiness, Coca‑Cola

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