Prepared By: 1. Abdul Hadi Anwar 2. Abdullah Mushtaq 3. Asad Khan 4. Khalid Usman 5. Muhammad Irfan Anwar 6. Muneeb Khalid 7. Shehryar Sarwar 8. Sayed Sameer Submitted To: Ahmad Munir Mehar Group Research Assignment
Contents: 1. Mission & Visions 2. History 3. Organization Chart 4. Products Details 5. Financial Highlights 6. Marketing Strategies 7. Competitor & its Analysis 8. Sowt Analysis 9. Pest Analysis 10.Conclusion's
Our Mission “Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.’ Our Vision "PepsiCo's responsibility is to continually improve all aspects of the world in which we operate – environment, social, economic – creating a better tomorrow than today." “Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.” Mission & Vission
1898 1898 1906 1906 1950 1950 1973 1973 1998 1998 2003 2003 Today Today History:
• In 1893, Pepsi was first introduced as "Brad's Drink", in New Bern, North Carolina, United States. • It was later labeled as Pepsi Cola. • In 1903 , Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. • In 1909 , automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola.
In 1926 , Pepsi received its first logo redesign since the original design of 1906. In 1929, the logo was changed again. In 1931 , at the depth of the Great Depression , the Pepsi- Cola Company entered bankruptcy. On 1922 and 1933 , The Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company, and it declined on each occasion. 1959 Crawford was appointed to the Board of Directors of Pepsi-Cola. 1975 Pepsi introduced the Pepsi Challenge marketing campaign .
1996, PepsiCo launched the highly successful Pepsi Stuf marketing strategy. 2007, PepsiCo redesigned its cans for the fourteenth time. 2008 , Pepsi overhauled its entire brand, simultaneously introducing a new logo and a minimalist label design. 2009, "Bring Home the Cup" changed to "Team Up and Bring Home the Cup“ new campaign 2012, Pepsi introduced Pepsi Next , a cola with half the calories of regular Pepsi. 2013, Pepsi for the first time in 17 years reshaped its 20-ounce bottle,
Pepsi Co Americas Food (PAF) It includes Frito-Lay North America, Quaker all Latin American food.
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