media effects-1 - Boomerang effect. Those with strong...

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MEDIA EFFECTS What effect does radio and television have on people?
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GERBNER AND TV VIOLENCE Landmark study done in 1969. Has been doing annual studies ever since. Looks at amount of violence on television and its effect.
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GERBNER AND TV VIOLENCE SOCIALLY CONSTRUCTED “REALITY”
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GERBNER AND TV VIOLENCE Heavy television viewers perceive social reality differently from light television viewers
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GERBNER AND TV VIOLENCE “MEAN AND SCARY WORLD SYNDROME”
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Theories and Variables Selective Exposure. People pay attention to messages that fit their opinions, and ignore those that don’t. Selective Perception. People interpret messages based on their opinion and attitudes.
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Theories and Variables
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Unformatted text preview: Boomerang effect. Those with strong beliefs tend to distort messages rather than allowing the message to change their present thinking. Theories and Variables Congruence Theory A persons internal state of mind is usually in balance. When faced with a message that contradicts that balance, a person rejects the message, distorts it to fit their existing mindset, or, least likely, accepts the new idea. Theories and Variables ACCOMMODATION THEORY . Media are just one part of a persons information system. Other factors such as background, and personal experiences color the way all of us learn from and make use of the media....
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This note was uploaded on 04/29/2008 for the course JMC 142 taught by Professor Zaromski during the Spring '08 term at Wisconsin Milwaukee.

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media effects-1 - Boomerang effect. Those with strong...

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