commercial operations

commercial operations - WELCOME! This is JMC 584-142:...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
WELCOME! This is JMC 584-142: TELEVISION AND RADIO IN AMERICAN SOCIETY Instructor: Mark Zoromski TA: Martha Boehm
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Commercial Operations Electronic mass media are a business. More than 15,000 radio and television stations. More than 12,000 cable systems.
Background image of page 2
Commercial Broadcast Station Defined Holds a license from the federal government to organize and schedule programs for a specific community in accordance with an approved plan. Transmits those programs over the air , using designated radio frequencies in accordance with specified technical standards; and Carries commercial messages that promote the products or services of profit-making organizations, for which the station receives compensation
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Four Station Functions General Administrative Technical Programming Sales Plus news, promotion, traffic
Background image of page 4
LOCAL STATIONS: TV MARKET SIZE Every television household is assigned to a television market. See D2L content area for a list of markets 210 markets in the U.S. Markets are ranked by size: 1. New York 2. Los Angeles 3. Chicago 34. Milwaukee
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
WISCONSIN TV MARKETS Milwaukee (34) Green Bay (69) Madison (85) LaCrosse-Eau Claire (127) Wausau-Rhinelander (134) Duluth-Superior (137)
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/29/2008 for the course JMC 142 taught by Professor Zaromski during the Spring '08 term at Wisconsin Milwaukee.

Page1 / 20

commercial operations - WELCOME! This is JMC 584-142:...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online