• 4
• 91% (11) 10 out of 11 people found this document helpful

This preview shows page 1 - 3 out of 4 pages.

Week 4P-Business Research Methods After reading the Chapters 11- Measurement, 12-Measurement scales, 13-Questionnaires and instruments answer the questions below. 1. Below are listed some objects of varying degrees of abstraction. Suggest properties of each of these objects that can be measured by each of the four basic types of scales. There are relatively few pure interval scales found in business research. Almost all text discussions of this scale refer to the example of temperature scales. However, some attitude scales such as the Likert and Semantic Differential, are claimed to approach interval characteristics. In addition, approximate interval scales can be developed from paired comparisons and rank orders of objects. See the following A and B examples. Once, you have seen them then do the same for the object 1 shown below: A. Store customers Nominal - Group them by race, ethnic background, married or single status, etc. Ordinal – Example: Rank them as very frequent buyers, frequent buyers, and infrequent buyers. Interval - Some scale of attractiveness in which the scale is presumed to be interval (interval must be defined) Ratio – Example: Average size of monthly purchases. B. Voter attitudes Nominal – Example: grouped as Republican, Democrat, Independent, and other.

Subscribe to view the full document.

Ordinal – Example: Rank of candidates in order of preference. Interval - Likert - type scale (Likert interval must be defined) Ratio – Example: Count of votes for various candidates in each district. Object: 1) Consumer e-commerce attitudes. Be specific when suggesting the properties. For instance, interval/likert, if applies, it must describe the item with its specific scale.
• Summer '16
• Dr. Willy
• Research Questions, Exploratory research

{[ snackBarMessage ]}

### What students are saying

• As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

Kiran Temple University Fox School of Business ‘17, Course Hero Intern

• I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

Dana University of Pennsylvania ‘17, Course Hero Intern

• The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

Jill Tulane University ‘16, Course Hero Intern