Business Marketing

Business Marketing - Business Marketing- A Global...

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Unformatted text preview: Business Marketing- A Global Perspective En sammanfattning gjord av ett gng Chalmerister... Innehllsfrteckning Business Marketing ..................................................................................................................... 1 En sammanfattning gjord av ett gng Chalmerister... ......................................................... 1 Innehllsfrteckning .................................................................................................................... 2 1. An overview of business marketing ....................................................................................... 6 The Nature of Business Marketing ........................................................................................ 6 Business Marketing Strategy .................................................................................................. 6 Business Markets .................................................................................................................... 6 Business Products and Services ............................................................................................. 7 2. Marketing Strategy and Planning ............................................................................................ 8 Key Strategy Concepts ............................................................................................................ 8 Strategy at Three Levels ......................................................................................................... 8 Corporate Strategy .................................................................................................................. 8 The Growth-Share Matrix ................................................................................................... 9 Investment Priority Matrix ................................................................................................ 10 Planning at the Business Level ............................................................................................. 11 Produkt-Market Expansion Matrix ................................................................................... 11 .......................................................................................................................................... 11 The Profit Impact of Market Strategy (PIMS) .................................................................. 12 The Produkt Life Cycle ..................................................................................................... 12 International Product Cycle (IPC) ..................................................................................... 12 Marketing Strategy and the Marketing Plan ......................................................................... 12 The Marketing Planning Process .......................................................................................... 13 3. How Organizations Buy ............................................................................................................
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This note was uploaded on 04/28/2008 for the course MGT 300 taught by Professor Moorhead during the Spring '08 term at ASU.

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Business Marketing - Business Marketing- A Global...

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