AEM241-Component_Full(2)_Essay

AEM241-Component_Ful - Cornell University Women’s Lacrosse Marketing Plan T ABLE OF C ONTENTS Table of Contents.1 Company Description.5

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Unformatted text preview: Cornell University Women’s Lacrosse Marketing Plan T ABLE OF C ONTENTS Table of Contents...............................................................................................................1 Company Description........................................................................................................5 Introduction......................................................................................................................5 Market Summary..............................................................................................................6 Market Needs....................................................................................................................8 Strategic Focus and Plan...................................................................................................9 Situation Analysis............................................................................................................11 SWOT Analysis..............................................................................................................11 Product Market Classification........................................................................................12 Industry Analysis............................................................................................................13 Competitors....................................................................................................................17 Marketing Plan Objective...............................................................................................18 Strengths.........................................................................................................................18 Improving Weaknesses...................................................................................................18 Opportunities..................................................................................................................18 Guarding against Threats................................................................................................20 Objective.........................................................................................................................20 Target Market.................................................................................................................21 Points of Difference..........................................................................................................22 Branding and Positioning................................................................................................23 Marketing Program.........................................................................................................25 Product............................................................................................................................25 Promotion.........................................................................................................................27Promotion....
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This essay was uploaded on 02/19/2009 for the course AEM 2410 taught by Professor Perosio,d. during the Fall '07 term at Cornell University (Engineering School).

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AEM241-Component_Ful - Cornell University Women’s Lacrosse Marketing Plan T ABLE OF C ONTENTS Table of Contents.1 Company Description.5

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