AEM241-Component_Full_Final_Essay

AEM241-Component_Full_Final_Essay - Cornell University...

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Unformatted text preview: Cornell University Women’s Lacrosse Marketing Plan T ABLE OF C ONTENTS Executive Summary........................................................................................................................................2 Company Description.....................................................................................................................................3 Introduction..................................................................................................................................................3 Market Summary..........................................................................................................................................5 Market Needs................................................................................................................................................6 Strategic Focus and Plan................................................................................................................................8 Situation Analysis.........................................................................................................................................10 SWOT Analysis..........................................................................................................................................10 Product Market Classification....................................................................................................................11 Industry Analysis........................................................................................................................................12 Competitors................................................................................................................................................16 Marketing Plan Objective............................................................................................................................17 Strengths.....................................................................................................................................................17 Improving Weaknesses...............................................................................................................................17 Opportunities..............................................................................................................................................17 Guarding against Threats............................................................................................................................19 Objective.....................................................................................................................................................19 Target Market.............................................................................................................................................20 Points of Difference.......................................................................................................................................21Points of Difference....
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This essay was uploaded on 02/19/2009 for the course AEM 2410 taught by Professor Perosio,d. during the Fall '07 term at Cornell.

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AEM241-Component_Full_Final_Essay - Cornell University...

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