This preview shows page 1. Sign up to view the full content.
Unformatted text preview: and the degree of enjoyment they derive from it. Other than going to a lacrosse game, the target population would enjoy watching TV, going to the movies, playing video games, attending a party, hanging out with friends, or even other popular athletic events such as hockey. High Entertainment Hockey Low Price Video Games Television High Price Movies Low Entertainment Party Womens Lacrosse Hanging Out...
View Full Document
- Fall '07