Component 2- sina_Essay

Component 2- sina_Essay - and the degree of enjoyment they...

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Branding and Positioning Based on the current objectives, the lacrosse team’s brand footprint and positioning remain unchanged from component one of the project. The target market of the Lacrosse team, as mentioned above, includes mostly Cornell students in addition to members of Ithaca community, especially high school students. The following perceptual map identifies the price individuals in the target market pay for an entertainment event,
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Unformatted text preview: and the degree of enjoyment they derive from it. Other than going to a lacrosse game, the target population would enjoy watching TV, going to the movies, playing video games, attending a party, “hanging out” with friends, or even other popular athletic events such as hockey. High Entertainment Hockey Low Price Video Games Television High Price Movies Low Entertainment Party Women’s Lacrosse “Hanging Out”...
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This essay was uploaded on 02/19/2009 for the course AEM 2410 taught by Professor Perosio,d. during the Fall '07 term at Cornell.

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