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COMM 201 Speech to Actuate Title : Unsolicited Commercial E-mail: Commercial Service or Commercial Junk? General Subject : Unsolicited commercial e-mail (UCE) Specific Subject : The problems with unsolicited commercial e-mail. Specific Purpose : To move the audience to join the fight against Unsolicited commercial e-mail by signing up for the E-Mail Preference Service (e-MPS) Central Idea : By signing up for the E-Mail Preference Service we can show e-mail marketers that we don’t want their solicitations anymore and possibly make their business less profitable if not less annoying by knowing that the spammers are deferring the costs to the user, how they are invading our privacy and how we can reduce the amount of spam. Main Points : I. Unsolicited commercial email is a problem to all of us, whether or not we receive unsolicited commercial emails. Unsolicited commercial emails provide an avenue for internet marketers to reach a myriad of users with little cost and effort; in fact, most of the cost is incurred by the recipient even though you may not know it. II. Since unsolicited commercial email messages must often be opened before you can delete them, some people may be subjected to offensive or illegal material. Thus, junk email is an invasion of your privacy. III. By registering with the e-Mail Preference Service (e-MPS) you can reduce the number of spam messages you receive, and send out the message to spammers that we do not want their solicitations. Introduction Imagine you’re checking your e-mail. You log into your e-mail account (be it Hotmail or Cornell), and you wait patiently to download the messages, which takes a little longer than usual. And for your patient wait you are rewarded with . . . twenty new messages! You’re probably thinking, “wow, somebody loves me!” But after reading subject headers like: “Lose 50 pounds in 3 days” and “Earn $40,000 in a week by doing nothing!” you’re probably not so excited anymore. Why? Because you’ve just been spammed. No, I’m not talking about that mystery meat that comes in a little blue can; the spam I’m referring to is internet jargon for unsolicited commercial e-mail—the internet’s equivalent of junk mail. For those of you who use Hotmail or AOL to get check e-mail, you probably know what I’m talking about. Spam is annoying, it’s a waste of your time and money, and today I’ll show you that it’s even worse than that. First, I would like to discuss what problems spam causes for email users since the costs are deferred onto you, the recipient. Second, I will discuss how your privacy is being invaded by these intrusive e-mails. Finally, I will describe one simple action you can take to can the spam. Body
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