SAP Mavericks in FT_ResearchPaper

SAP Mavericks in FT_ResearchPaper - Mavericks who spotted...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Mavericks who spotted trends: The German giant founded 30 years ago by ex-IBM staff is  a rare European success story in the software industry. FTFT000020050308e1380001y BUSINESS LIFE By BETTINA WASSENER 1177 Words 08 March 2005 Financial Times London Ed1 Page 14 English (c) 2005 The Financial Times Limited. All rights reserved  The asparagus fields near Heidelberg, in western Germany, are a strange setting for the  headquarters of a leading international company. All the more so when the company is a leader  in the global software market, an industry that has long been the preserve of US technology  giants.  But SAP, the German software company whose glass-and-concrete headquarters sprawls across  the landscape near the town of Walldorf, has a long tradition of being unusual.  Founded in 1972 by five former IBM employees, the company is now a market leader with 30,000  employees, Euros 7.5bn (Pounds 5.1bn) in revenues last year and a 26,000-strong customer  SAP's business software helps companies manage tasks such as payroll, supply-chain logistics  and customer relations. A hefty proportion of its sales - about one-third - comes from the US,  where SAP has proved adept at making inroads into the home turf of rivals such as Oracle and  Siebel Systems.  Its success, which gathered pace in the early 1990s, is due to a combination of management skill,  an ability to adapt products to customer needs and a dollop of luck.  But it took a bout of madness - or entrepreneurial spirit - to set up the company. SAP would not  exist if its founders - chief among them Hasso Plattner, the flamboyant systems engineer - had  not been prepared to risk career suicide by starting up the business in 1972.  "They had to be crazy to do what they did. In breaking away from the safe haven of employment 
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/19/2009 for the course NBA 5930 taught by Professor Goldman,melvin during the Spring '07 term at Cornell University (Engineering School).

Page1 / 3

SAP Mavericks in FT_ResearchPaper - Mavericks who spotted...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online