Executive Summar1_Solutions - SoftwareDirect.com EXECUTIVE...

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SoftwareDirect.com EXECUTIVE SUMMARY EXECUTIVE SUMMARY Vision: SoftwareDirect envisions building an online community targeted towards small businesses and small software developers to improve sales and communication. We exploit the internet’s capab- ilities for establishing a competitive business, financial and office productivity software market to cater to the booming technological needs of newer businesses. Oppurtunity: Many new businesses wish to embrace technology, and find it diffucult to integrate tools into their businesses due to high costs from larger consulting companies. We facilitate that integration by eliminating that gap with SoftwareDirect’s community of developers and buyers. Market: The applications software market has an expected growth of 6% per annum, with annual sales greater than $100 billion. Specific online communities (such as Facebook.com) have an average penetration of 60% of their targeted markets. SoftwareDirect aims to make a community of 400 small businesses and 25 software developers in its first 5 years. Products and Services
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Executive Summar1_Solutions - SoftwareDirect.com EXECUTIVE...

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