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Market Trends and strategy_Presentation

Market Trends and strategy_Presentation - • High growth...

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Technology Two 50 Tb server,T3 internet. Supports 20,000 buyers, 15,000 softwares Data backup (every 24 hours) and Firewall Flexible & Easy to transport. DirectQuality™ Future: ODIN (Inhouse Management Software)
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Competition SAP AG – business solution; $62 billion market capital. Intuit Inc. –small business; $10 billion market capital Epicor Corp.– aims at industry, vertical corporations CNET-Download.com – brand building. $1.2 billion. SoftwareDirect is unique; closest comparison is CNET.
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Competition Grid Personal Webspac e/Social Networki ng Free Customer Patches Inhouse Developi ng Standard Pricing* Customiz ed Sales Packages Sales via Downloa d SoftwareDi rect.com Epicor Intuit.inc Download.c om SAP AG
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Market Trends & Needs Online shopping is easier, convenient and flexible (Amazon).
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Unformatted text preview: • High growth in online communities and networking (Facebook). • Increase internet penetration (Cellphones). • Greater shyness towards software piracy (Improved laws and awareness). • Company effected by poor quality & bad website format. “As the software industry gradually changes to one where most software is delivered as a service or as a component of other products, software companies will have to change the way they market and deliver their services, interact with their customers, develop their code and charge for their products.” - SIAA summit Sales & Marketing Strategy • Local Chambers of Commerce, Lobbies etc. • Word of Mouth – Viral marketing. • First 50: Free Software (Permanent). • Free Webspace for other members....
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