market_description_Essay - • Contacting Chambers of...

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2. Description of Market SoftwareDirect will enter the Internet downloading market, which has been growing rapidly in the past decade. We plan to open a new niche in the market by allowing the customers to ask for customized software products. The current download market is focused mainly on entertainment products such as movies, music, and video games. We will enter the slightly less utilized software market. This market should grow over the next few years. Our goal is to provide software to small businesses across the US. Customers will be attracted by the following:
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Unformatted text preview: • Contacting Chambers of Commerce across the nation. • Generating buzz through software blogging communities. • Word-of-mouth advertising There are currently a small number of websites that offer a variety of direct software downloads, and many more websites have this capability for specific products. SoftwareDirect will utilize its customized software and social networking space to differentiate itself. Also, we remain open to the possibility of expanding to the international market as we continue to grow....
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